SEO is one of the most important digital marketing skills that play a vital role in Google SERP (Search Engine Result Page). If you want to improve your website ranking through SEO tactics, you need website traffic. Also, if you want to get organic traffic on a website, you need to rank on specific keywords in Google.
Getting ranked your website on Google is not easier in the present time. Everyone is focusing on digital marketing services to get organic and paid traffic on their website. Quality website traffic help website to get rank easily on Google. You need to perform specific tasks for your website. So, whether you want to perform a site audit, competitive assessment, keyword research, content optimization, and all other parts. You can use different-different SEO tools to perform the above-mentioned tasks.
There are lots of free and paid SEO tools are available in the online market. If you are a small business owner or entrepreneur then you can choose free SEO tools to perform several limited tasks. Also, there is a ton of great SEO knowledge you can find online. But if you are running a large business, then paying thousands of dollars for SEO tools for each month is the best option.
Best SEO tools
Here are my recommendations for the best SEO tools for 2020.
SEMRush SEO Tool:
SEMRush is one of the most leading SEO tools that help you to evaluate competitors as well as their content. It provides the information to get top-performing pages, content, and organic keywords.
SEMRush has been helping lots of business owners and eCommerce entrepreneurs to get an idea on the SEO strategies of their competitors. Well, this is available for all, small, medium-sized or large enterprise owners; anyone can use this tool to perform all kinds of SEO tasks. SEMRush SEO tool offers the best help for competitive research, keyword research, Link Building, On-page, and Technical SEO.
Important Key Features of SEMRush:
Organic Research: This feature allows you to see the top keywords used by competitors.
Advertising Research: This feature allows you to run better ad campaigns by analyzing the ad budget of the competitors.
Traffic Analysis: This feature allows you to see the online performance and traffic of the website and also helps you to understand the behavior of users or customers.
SEMRush SEO tools offer three paid plans for customers as mentioned below:
Pro Plan: 99.95$
Guru Plan: 199.95$
Business Plan: 399.95$
At last, this tool is used for creating guest blogging ideas, analysis of strategies of the competitors, position tracking, technical SEO audits, good opportunities for CPC, and Keyword research, etc.
Ahrefs is one of the leading SEO tools to use for better SEO strategies. It provides a better user interface compare to all other SEO tools available on the market. It is used for backlink audit, competitive analysis, keyword research, keyword ranking, and more.
Like SEMRush SEO tools, Ahrefs tool is also used for organic search reports to analyze the traffic of the website of a competitor. This SEO tool is used to crawl the web and data helps you to boost your search engine visibility.
Aherfs SEO tools offer the option to generate millions of keywords on a single search query. And it gives an idea about ranking history of a website. You can explore the content within the Ahrefs database that contains more than 1 billion web pages. The ahrefs subscription plans start from $99 to range up t0 $999.
Ahref tools are used to increase visibility and ranking of the website, to get a clear backlink analysis report, URL rating, and content SEO strategy.
Screaming Frog SEO Spider:
Screaming Frog is one of the best SEO tools that help you perform deep analysis of websites through the site audit process. You can enter the website URL in the screaming frog tool. It will start crawling the website and find the broken links, duplicate content, Heading tags issue, site structure and other SEO things. This tool is very easy to use and hardly any error goes unchecked by screaming frog SEO spider tool.
Important key features of Screaming Frog:
Audit Redirects: This tool helps you to identify both temporary and permanent redirect chains.
Duplicate Content: It will help finds duplicate content, duplicate URLs, and any other duplicate content.
XML Sitemap: You can quickly generate XML sitemaps with the help of a screaming frog SEO tool.
Analyze Metadata: It allows you to analyze your metadata and page titles properly to make sure that they have good and appropriate length.
You can download the Screaming Frog tool free of cost only if you want to crawl up to 500 URLs only. Otherwise, you have to upgrade to the paid version on a yearly basis.
Well, it takes at least 3-6 months to see better results from SEO efforts. There are a lot of free SEO tools available, but they have very limited features that you can use for best SEO Strategies. So, using an excellent SEO tool like SEMrush, Ahref, Screaming Frog, or any other paid SEO tools. It always helps you bring the best results and quick improvement in the search engine ranking of the website on Google search engine result pages.